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Graphics One, Burbank, CA
"R.F.P. - The Key To Success In Latin America And The Caribbean"
Graphics One is Mutoh’s exclusive distributor serving Latin America and the Caribbean markets. We sat down with Dan Barefoot, President of Graphics One, to better understand how he is so successful in addressing his markets. Dan said, "It’s really quite simple. It’s all about R.F.P". Reliability, Flexibility and Performance. The key is to embody these three critical success factors into every aspect of your business – product offering, sales, service, support, installation and training. At Graphics One we have done just that and it has proven to be a successful formula in building our brand and gaining brand loyalty from our reseller customers and their end-customers. The following are just a few cases in point:
- Product - "We chose to distribute the full-line of Mutoh printers because of their reputation for quality, durability and flexibility - truly commercial grade equipment".
- Solutions - "Graphics One distributes and supports complete solutions, including printers, RIP software, color management tools and specialty coatings. Providing a level of expert consulting, sales and support in each of these areas allow us to adapt to our customers’ unique requirements."
- Support - "Our head of Customer Support, Juan Jose Cousino, carries an X-Rite DTP41 Spectrophotometer and his copy of Monaco ICC profiling software with him wherever he goes. Our goal is for complete customer satisfaction, whatever that takes. If it’s trouble-shooting, color profiling, training, or repair, our resellers and support team take care of it."
"When your business depends on up-time performance you don’t want to cut corners on quality - this saying certainly holds true with our customers. Due to minimal import restrictions the Latin American markets are flooded with various printers produced in China. However, this has not proven to be a threat, as the Chinese products do not come close to Mutoh products in terms of price, performance, or quality. With the introduction of the Mutoh Falcon II Outdoor commercial printer with Eco-Solvent Plus inks, this price performance gap will widen even further. It is this consistent flow of new products that keeps our resellers excited. They are able to compete and communicate a strong value proposition to the end-customer through local country trade shows, direct outbound selling and by hosting solution-based seminars."
For additional information on how to obtain Mutoh products in Latin America or the Caribbean, contact Dan Barefoot at: danb@graphicsone.com
For more information about Graphics One visit their Web site at: www.graphicsone.com
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